Product Design

Your product does a lot. Let’s make it easier to use.

Product design for AI, deep-tech and enterprise teams, built around how your users and your industry actually work. I work with founders and teams to make sense of complex products and make them easier to use—from how things fit together to the details people interact with.

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Northside health app screens
Fintech trading dashboard
Complaints Intelligence Platform
Product design work
Product design work
Product design work
Product design work
Product design work
Product design work
Product design work
Product design work
Product design work
Deloitte
TCS Digital Impact Square
Contra
LTIMindtree
Valley
Trupeer
Hotplate
This Is It
Flex
Bull & Wolf
Shweta Labs
Bright Studios
Praan
Flighty
Think Design
Geosynthesis
Kree8
Flowtrix

Complaints Intelligence Platform: Faster investigations, with human judgment still in charge

Complaints Intelligence Platform

Investigators at a life sciences company were piecing together cases across disconnected systems under strict regulatory rules. The challenge was preserving context: what they found, how it connected, and why decisions were made.

I designed around how they work, with structured flows and AI alongside the evidence to support—not make—decisions. Traceability kept the reasoning behind each step visible and reviewable, helping stakeholders move forward faster.

In high-stakes products, people trust AI when they can still see their own judgment in the work.

Read Case Study

Where I come in

Sometimes the pieces are there. They just don’t quite fit.

People sign up, but don’t know where to start. A simple task takes too many steps. New features keep getting added, and the product starts feeling harder to navigate.

Where I come in

Where products usually lose people.

  • Onboarding

    People sign up curious and leave before the product ever makes sense to them.

  • Activation

    The first real win takes too long, or nobody shows people what to do after it.

  • Different roles, one flow

    Admins, operators and reviewers end up squeezed into a flow built for just one of them.

  • Generic workflows

    The product works in theory, but it doesn’t fit how your industry actually operates, budgets or decides.

  • Errors, drop-offs and branches

    The empty states, failed states and exceptions. Your users hit these every day, and they’re usually designed last.

  • Teams out of sync

    Design, engineering and business pull in different directions, and the experience shows the gaps as you grow.

My process

How I work through a product.

01 / Product audit

First, understand what’s there.

I look at your product, who uses it, and the work they’re trying to get done. Together, we find where things get difficult and what’s worth addressing first.

Typical outputs:

  • 01Product and UX review
  • 02Review of relevant competitors
  • 03Friction points across key journeys
  • 04Priorities + Strategy on how to approach the design work

Why Disha

I design products with business and users in mind.

Your users have a job to do. Your team has goals to meet and constraints to work within. I keep both in view as I work through the product.

  1. 01

    Get into the complexity

    I take time to understand your industry and domain—how people work, the decisions they make, and the constraints they work within. Those details shape how an AI-native tool, mobile app, or SaaS product should work.

  2. 02

    Keep UX and UI connected

    I think about flows, words, and visual details together. What a screen says, how it looks, and what happens next should all make sense as one experience.

  3. 03

    Think through the build

    I consider edge cases, components, user permissions, accessibility and responsive behaviour as I design. And I work through technical constraints with your engineers along the way.

  4. 04

    Use AI with intention

    I work with AI throughout design and prototyping, grounded in your product’s rules, user needs, and industry. It helps me move faster while keeping UX, UI, and your business and engineering goals central to what gets built.

  5. 05

    Work closely with your team

    I work directly with founders, product managers, and engineers. We talk through decisions as they come up, so the reasoning stays clear as the product takes shape.

Ways to work together

A fresh look, a focused project, or someone to keep building with.

From PoCs + MVPs, to product redesigns and ongoing product support, I work with you at the stage or the level you need.

Speak to Disha

3-5 days

Product Clarity Audit

For teams with a live product that feels harder to use than it should. I help you understand where people get stuck and what needs attention first.

What is included:

  • 01Review of key user journeys & friction points
  • 02User Interface consistency, visual design and accessibility review
  • 03Findings prioritised by impact, effort and priority
  • 04Clear recommendations that your team can act upon

2-8 weeks

One-time Design Project

For founders and teams with something specific to build or rethink—a PoC, an MVP, a new feature, or an existing product. We agree on the scope and work through it together.

What is included:

  • 01Agreed goals, scope, deliverables, and timeline
  • 02User flows, wireframes, and key edge cases
  • 03Detailed UI, reusable components, and prototypes
  • 04Design context and documentation for AI-assisted builds
  • 05Developer handoff and design reviews during the build

Monthly retainer

Design Retainers

For teams that need design support as their product evolves. I stay close to the product and the people building it, with time set aside each month.

What is included:

  • 01Dedicated design time around monthly priorities
  • 02Design for new features and existing product improvements
  • 03Components and patterns that evolve with your product
  • 04Regular team reviews and ongoing developer support

Testimonials

From people I’ve built things with.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception.

Clarity is the most underrated design skill — and one that truly defines impactful work. Disha consistently brings this clarity to every engagement.

She distills complex ideas into structured, coherent narratives that strengthen both product positioning and brand perception. She is a strong asset to any team — thoughtful, capable, and full of long‑term potential.

Shweta LabsFounder & CEO, Shweta Labs (IIT Bombay)

Frequently asked questions

The things people actually ask, answered plainly.

Book a call with me or send over an email. We will set up a call, and you tell me what is not working. If I can help, I will say what we would do and what it costs. If we cannot, we will say that too.

Per project. I look at the scope and what you’re trying to achieve, then recommend the structure that suits it best. One-time project fees generally work well. I also take on monthly retainers for 2–3 months, with each month scoped to a set goal.

Most people start with a short audit or sprint. If it isn’t working, you can stop, and I’ll refund any time I haven’t worked yet.

In India, working between IST and EST, with plenty of overlap with US teams.

Yes. I design with Claude, Cursor and VS Code in mind, and can ship front end myself.

Always happy to sign one.

The Complexity Gap

You know the product and industry inside out. The people buying or using it bring different levels of knowledge and experience. The work is in making that complexity manageable throughout the product—helping beginners get started, supporting people as their needs grow, and giving experts the depth and control they need.

The Retention Gap

Getting someone to try a product is one thing. Becoming part of their day-to-day workflow is another. That comes down to how well it helps them do their job—how naturally it fits into their work, how much easier it makes important tasks, and whether it gives them a reason to keep using it.

The Growth Gap

The business moves forward, but the experience doesn’t always keep up. The story reflects an earlier stage, the website struggles with new content, and the product feels different depending on where you are. Growth, engineering, business, and design teams spend more time explaining, fixing, and working around the gaps. It gets frustrating for everyone.
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